VIDEO MARKETING REVEALED - PART 12

It’s time for your 12th installment on ‘Video Marketing Revealed’ series. This is the 2nd last part of this series and hope you have learned a lot. As promised let’s understand how to make your videos standout from your competitors.

How To Make Your Video Stand Out From Your Competitors

Because of its ability to tell stories and therefore influence people emotionally, video is the most appealing ad form in any medium. Whatever type of market you're working in, video gives you immense power to influence and cause a positive response from your audience. Want to crank up your marketing a notch? You've already learned what video marketing is and how to come up with a good strategy, so now you could use a few more tips to get the videos trending.

• Always have a few testimonials for your product, so that the larger audience can see how much people love your service or product. This will have a large influence on your audience because video testimonials are not easy to fake.

• Answer common questions. You can do one video per question, or if you'd prefer, create one video to answer a bunch of questions.

• Address some of the factors that lead to objections from your audience. If your prospects come up with excuses to not taking action, find out what these objections are and tackle them; that way you will bring your leads closer.

• Subtitle an existing video. If you have a bunch of quality videos trending already, one way to get even more views is to reproduce it with subtitles. You might need to confirm any copyright issues before reproducing the video.

• Record an inspirational video for your audience. This could be angled towards a specific niche in order to have a more powerful effect, or you could find a general topic that affects the average person.

• Tell stories visually. It doesn't take too long to create a storyboard that walks people through a simple story that tells a message at the end.

• Get someone well-known to appear on your videos to teach. This will work; whatever industry you operate in.

• Stop motion graphics are notoriously difficult to make but if you can manage to make one, they tend to go viral when they're done really well.

• If you have the visuals but don't want to use your own voice, you can hire professional voice-overs to do the work for you. Fiverr would be a good place to start, and you can get a professional to do it for as little as $5.

• Guide your audience through an experience. For instance, a guided meditation or a writing exercise.

• Use PowerPoint to create a slideshow and narrate as you walk the audience through the slides.

• Encourage your viewers to subscribe and ship them a video every month or send an exclusive video newsletter.

• Include video on your squeeze page. Landing pages that feature video tend to get higher conversions than other form of landing pages.

• Show your prospects a behind-the-scenes video, detailing the nitty gritty of your business. Unless you have solid reasons for not doing it, it will soften up your audience because people love seeing what goes on behind the scenes.

• Introduce your team to the audience. Introduce everyone from the people working in the offices, the guys who answer the phones, and the delivery guys.

• Pick the right time to piggyback off a popular current trend; for instance if the elections are coming up, create an election video to keep people busy.

• Carefully plan and execute a clever publicity stunt. Find something gutsy to do in public and have someone film it. But be careful with publicity stunts because they tend to backfire terribly if done wrong or when posted at the wrong time.

• If you have a topic that relates to your personal life, tell a story about it.

• Every once in a while share a random useful rant or thought, and post the video as-is, without editing. Be completely uncut.

• Find something interesting to record and do a timelapse video. Sunsets might be a little overused, but constructions can be intriguing. Condense the video to a few minutes or seconds.

• If you don't mind controversy, take an unusual stance on a sensitive issue or say something controversial.

• Find as many weird or funny urban myths and prove or disprove them.

• Pose a question, or puzzle, then answer it in a later video. This will keep people busy and interested, and it allows you to present content later, in case you need to buy time.

• Show and tell the tools you use for your job. For instance if you're making a how-to video about fishing, get all the different tools needed for the job and show how they're used.

• Tell them what not to do in specific situations. Explain common mistakes and show them how to avoid them.

• Get out of the office and conduct a public poll on a certain topic. Ask random people questions and post the video to show how people feel about the issue.

• Host a competition. You could for example host a fishing competition and then interview the winner. Put the entire thing on video and post it.

• Issue them a challenge. You could ask them to catch a rare fish, create an app, etc.

• Post a good video response. If it turns out very good, it could get featured on the 'related videos', where it'll get a lot of views.

• Cover a large event. This could be anything from a trade show, seminar or conference.

• Show them what your typical day is like. Have someone record you all day and then speed it up to show how you spend your workdays. Impersonate a famous or popular person. If you teach piano lessons, appear dressed as Elvis or Lady Gaga for a lesson.

• Unpack a popular product. Anything will work here; if you're a gamer then the latest offering from Microsoft's X-box should get the audience excited.

• Work with other successful video marketers and publish the video on all your platforms.

• Record a hidden-camera video of something exciting, like say a rock concert, and show people what it's really like to attend one.

• Create a list of useful tips and go over each tip, giving the viewers exclusive information.

These are some of the ways experienced video marketers make their videos stand out. If you want your videos to cause an effect then you have to be super-creative. If you're finding it challenging to come up with a unique angle, you could always use these tips to kick start your video channel. It's a fun and effective way to communicate while selling your products or services.

So that’s it for today’s installment of knowledge in ‘Video Marketing Revealed Series’. In the next & final part of this series we will take a look at the online video marketing trends, to note while you work on your videos.

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Until then If you have any questions, just let me know. I help Small Business with Big Dreams to achieve their true potential & much awaited growth. If this is useful for you and you’d like some help to leverage the unmatched benefits of video marketing, or just need to put in place predictive client generating strategy using videos - just send me a message with the subject ‘VIDEO’ at mithun@mithunnarkar.com, and perhaps we can help you put together a strategy to achieve your dreams & targets as well.

Hope this has been helpful.

Talk to you soon.

Mithun Narkar

P.S. Don’t forget, I’m here to help, so if you have questions just ask!

The fastest way to reach me is here: "www.mithunnarkar.com"